FOR THOSE
CARRYING
TRADITIONS
FORWARD

A family walking together at an Indian wedding

What is PARAMPARA?

PARAMPARA creates seamless celebration-wear shopping experiences presently offering a styling and personal shopper service to help families discover Indian designers

Who is PARAMPARA for?

PARAMPARA is for the families who go the extra mile to celebrate Indian traditions beautifully

BOOK A PRIVATE CONSULTATION WORK WITH US

FOR THOSE CARRYING
TRADITIONS FORWARD

PARAMPARA is rooted in traditions. We deeply respect families who continue to celebrate Indian traditions even today. And we believe those families deserve better shopping experiences: distinctive designs, thoughtful curations, and honest value.

That is the world we are building. Shop with us and experience it for yourself.

Cherish every moment of finding the right attire for your special occasion.

about the founders

hardik jaimini

Co-founder & CEO

nandini jaimini

Co-founder & Head of Styling

FROM A TEAM THAT UNDERSTANDS STYLING AND STARTUPS

PARAMPARA is founded by siblings Hardik and Nandini, the third generation of a family that has been in Indian-wear retail since 1965. Growing up around the family business gave us an early, first-hand understanding of how Indian families shop for weddings, festivals and other celebrations. Parampara brings that inherited knowledge together with our own experiences across fashion, design, business and startups. We're building it with a simple ambition: to make shopping for Indian celebrations more thoughtful, personal and seamless, while staying deeply connected to the traditions that make these occasions meaningful.